Product videos are short promotional videos, usually 60 seconds spot, that showcase a product, its features, and its benefits. They typically highlight the product's unique features, demonstrate how it works, and explain its benefits. They build brand awareness, establish credibility, and improve customer engagement. A product video can help potential customers understand how the product can solve their problems or meet their needs. They are an effective way to engage potential customers, demonstrate the value of a product, and increase conversions.